Nanjing creates an international art city, and the Art Festival is the cultural presentation of a city ART NEWS

The first Nanjing Yangtze Contemporary Art Fair was opened in Nanjing International Exhibition Center on October 11, 2018. As the first contemporary art fair with international standards in Jiangsu Province, 26 galleries participating in the fair have achieved the completion and reservation of works, including the representative works of international famous artists, the masterpiece and newly emerging Arts of Chinese famous artists.

Make more people understand Nanjing and fall in love with the city. It promotes the construction of art and culture ecology in the eastern part of China and shows the new image of contemporary art in Nanjing with the attitude of an art fair integrator. Nanjing has rich history of contemporary art. We hope that this city will be more integrated into the domestic art map, and cooperate with excellent international art institutions and industry practitioners. This is a very important step for Nanjing's contemporary art.


90% of the participating art institutions entered Nanjing for the first time. Works on display include oil painting, sculpture, ink painting, photography, installation, image and other categories. Artists from all over the world include: Julian•Oppe, Leandro Ehrlich, Yayoi Kusama, Yoshitomo Nara,Takashi Murakami, Florentine Hoffman, Ding Yi, Zhou Chunya, Ye Yongqing, Xu Lei, Qiu Yanxiong, Xue Song, etc. provide collectors with a variety of choices, with both broad perspective and exquisite experience; at the same time, present a visual feast, aesthetic travel, one-stop experience of global modern art. This is a gift for Nanjing presented by Yangtze contemporary art fair. It echoes the profound and avant-garde urban atmosphere of Nanjing with the all encompassing aspects of contemporary art.


Large scaled art activities are still growing rapidly in cities of emerging economies and in Asia, Africa and Latin America. This is an inevitable phenomenon along with the process of urbanization and modernization. It is "an increasingly important driving force for a city to attract residents and enterprises at the same time". In particular, the festival can play an irreplaceable role in cultural birth, industrial construction, urban marketing, social identity and spiritual cohesion, and has become an important engine to promote urban cultural construction and innovation.


It is not only to promote drama, art and people, but also to promote ideas, creativity, market and consumption. Many new ideas, new conceptions and new schools have been unearthed from the experimental field of Art Festival, and become a world art phenomenon step by step. The festival promotes wider public participation in art.


77% of the audience believed that the art fair provided them with the opportunity to discover new talents, art genres and works. 93% of parents believed that the participation of the whole family in the festival developed children's imagination. Reporters attending the festival generally believed that the art fair had a unique vision and provided works that could not be easily seen elsewhere. 70% of artists believe that art fairs are helpful for their own skill development; 60% say that art fairs provide inspiration for new works; 70% say that art festivals provide opportunities to meet other artists.



This investigation report strongly proves the effect of large-scale art activities on cultural development. In addition, due to the international exchange function of the Art fair, it will also inspire the international integration of local art, and force people to improve themselves with a higher goal, enhancing the external drive and endogenous passion of cultural development.


What is the core embodiment of an art fair from its establishment to its maturity? It is the shaping and establishment of the brand. Only when an Art Fair successfully shapes its brand, is familiar to the public and gain the followers, can it truly stand firm. As art fairs are usually tied up with cities, influential art festivals will virtually become the city's business card, city's image ambassador and city's marketer.


What is the core embodiment of an art fair from its establishment to its maturity? It is the shaping and establishment of the brand. Only when an Art Fair successfully shapes its brand, is familiar to the public and gain the followers, can it truly stand firm. As art fairs are usually tied up with cities, influential art festivals will virtually become the city's business card, city's image ambassador and city's marketer.


People who love art fairs, art festivals and those who are benefited by the festival, their attention, participation, investment and even interaction can inject vigorous vitality into the festival. In a sense, Art Festival is to find a kind of social identity, which is reflected through art festival. The more abundant social capital an art fair has and adopts, the more extensive and in-depth the social identity of the Art Fair is, the better the Art Fair is.

Art is a celebration, a festival. In the festival, people get together happily, break the artificial limits and obstacles in the daily state, open their hearts, reach understanding and move towards "resonance". People no longer exist as individuals, but as a part of festivals, subordinate to and open to festivals.

Obviously, art, with the help of festival activities, can display the things that represent "publicity" and "common" in human nature, which will undoubtedly play a very positive role in strengthening, cultivating and promoting urban values.

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